Aviation
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more competition
New Low Cost that could be launched by British Airways would compete with Ryanair and EasyJet
Boeing 777-200ER
British Airways
Aaron Davis, CC BY 4.0, via Wikimedia Commons
Rafael Ramos
9/2/2021
Recovery from the pandemic appears to be better among low cost companies such as Ryanair and EasyJet. So British Airways plans to launch a low-cost airline to compete with them.
CEO Sean Doyle stated that British Airways was planning a new operating subsidiary for London Gatwick Airport. The CEO also said that the new company will aim to serve highly competitive short-haul routes by 2022.
British Airways suffers financial losses of 2.3 billion euros, as it was heavily affected by the pandemic, especially on its long-haul routes, which used to be the most profitable.
Ryanair and EasyJet would have already recovered between 60% and 80% of the passenger movement of the pre pandemic, well above the 45% projected previously.
This would not be the first time that British Airways has tried to launch a short-haul low cost. Go Fly was a company introduced in 1998 for that purpose, but was bought by EasyJet four years later.
Apparently, the new company will really be created, as The British Airline Pilots Association (BALPA) confirmed that it is in the final stages of negotiations with British Airways on the revision of salaries and conditions of pilots for the new operation.
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Rafael Ramos
Aviation enthusiast from an early age, he had his first contacts with the area developing that good old habit of spending dozens of hours in front of the screens of Micrsoft Flight Simulator and other simulators. With a solid background in various technological areas, including engineering and chemistry, Rafael has rejoined aviation as editor and author of articles and materials on our portal, providing invaluable help to the dynamics and expansion of the website and the aeronautical community, bringing us the news and updates so indispensable for us to remain current in our area of operation.
   
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